NEGATIVE CAMPAIGNING
Details
Just in time for an assessment of election 2004, two distinguished political scientists bring us a sophisticated analysis of negative campaigns for the Senate from 1992 to 2002. The results of their study are surprising and challenge conventional wisdom: negative campaigning has dominated relatively few elections over the past dozen years, there is little evidence that it has had a deleterious effect on our political system, and it is not a particularly effective campaign strategy. These analyses bring novel empirical techniques to the study of basic normative questions of democratic theory and practice.
| Author: | LAU,RICHARD R. |
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| ISBN-13: | 9780742527324 |
| ISBN-10: | 9780742527324 |
| Publisher: | NATIONAL BOOK NETWORK |
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