MULTICHANNEL MARKETING
Details
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line.This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.
| Author: | ARIKAN,AKIN |
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| ISBN-13: | 9780470239599 |
| ISBN-10: | 9780470239599 |
| Publisher: | JOHN WILEY AND SONS, INC. |
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Shipping Info
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- Standard (arrives in 4-7 days)
- 2nd Business Day (arrives in 3-4 days)
- Next Business Day (arrives in 2-3 days)
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Graduation Regalia
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