Influence Is Your Superpower
Details
Zoe Chance has been a telemarketer, a door-to-door salesperson, and the brand manager for massive accounts. Years spent trying to get people to buy stuff they didn't really want or need taught her something fundamental about human nature and about how to really influence people over the long term: The transactional approach just doesn't work. So Chance went to Harvard Business School to understand what did. Of the hundreds of books written about influence, nearly all focus narrowly on one-time transactions that are often framed in the winner-take-all language of the battleground. But nobody wants to be a target, and few of us want to think of our colleagues, family members, or even customers that way. When we shift our focus away from short-term transactional influence, we see that to be genuinely influential we need to work together with other people rather
| Author: | CHANCE ZOE |
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| ISBN-13: | 9781984854339 |
| Publisher: | RANDOM HOUSE INC. |
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