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DESIGNING WEB SITES THAT SELL
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A practical handbook on commerce design and usability design, tailored specifically for the graphic designer.
-- A book by designers, for designers, covering what it takes to create a successful commercial Web site.
-- Emphasizes realities of market and designer-client relationship.
-- Includes seven detailed case studies that illustrate each major principle discussed in the book.
Written for designers by designers, Designing Web Sites that Sell is a results-oriented guide to building effective e-commerce Web sites without sacrificing design and style. This book shows Web designers how to begin the process of building and managing an e-commerce site, and leads the reader through each important step: working with clients to establish a visual style right for the client's brand; the five principles of good commerce design; site testing and revising; and how to create content that works for non-browser displays, such as cell phones, PDAs, and other wireless devices. Throughout the book, seven different case studies demonstrate each principle being discussed.
| Author: | BOWMAN,SHAYNE |
|---|---|
| ISBN-13: | 9780201793048 |
| ISBN-10: | 9780201793048 |
| Publisher: | PEARSON EDUCATION ORDER DEPARTMENT |
|---|
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