APEX HIDES THE HURT
Details
The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town’ s aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero’ s efforts may result in not just a new name for the town but a new and subtler truth about it as well.
| Author: | WHITEHEAD,COLSON |
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| ISBN-13: | 9781400031269 |
| ISBN-10: | 9781400031269 |
| Publisher: | RANDOM HOUSE INC. |
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