CINDERELLA STRATEGY GAME PLAN
Details
In 2010, Butler University's men's basketball team made a stunning run to the national championship game, becoming the smallest school to make the final in the modern history of the NCAA tournament. In 2011, they did it again. With back-to-back turns as America's favorite underdog, Butler basketball provided its university back home in Indianapolis with an unprecedented opportunity. The Cinderella Strategy details how Butler started its move toward the Final Fours as far back in 1989, forged a synergy between a big-time athletic program and a serious academic institution in the process, and then leveraged the Cinderella story for all it was worth. The authors analyze how the university's decision-makers took full advantage of this opportunity, delving into the brilliant marketing of Butler's live mascot program, the authentic branding of ''The Butler Way,'' and the critical move into the Big East. Through these and other tactics, Butler transformed its academic reputation, enrollment, fundraising, and campus infrastructure, all in an era when many other small, private universities have struggled to survive. The resulting story interweaves basketball luminaries like Boston Celtics Coach Brad Stevens, Villanova Coach Jay Wright, and San Antonio Spurs Coach Gregg Popovich with the tireless efforts of so many lesser known but equally talented individuals within the Butler community. The Cinderella Strategy reveals how Butler has shattered the odds time and time again, both on and off the court. In the process, it offers a heartening case study of how a complex organization can find, manage, and multiply success, without having to trade its soul in the process.
| Author: | HONAKER GRAHAM |
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| ISBN-13: | 9781597259545 |
| Publisher: | PEDIMENT PUBLISHING |
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Shipping Info
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- Standard (arrives in 4-7 days)
- 2nd Business Day (arrives in 3-4 days)
- Next Business Day (arrives in 2-3 days)
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Return Policy
A valid receipt or packing slip is required for all refunds or exchanges. Shipping and handling fees are not refundable.
Graduation Regalia
Graduation Regalia (cap & gown) must be in new condition and will not be returnable if worn or altered in any way. Product must be unused in order to receive a refund. The last day for a full refund is 30 days after the purchase date on your receipt.
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Unopened computer hardware and software must be returned within 14 days of purchase for a full refund.
Electronic Software Download (ESD) purchases are Final and Non-Returnable.
Other Merchandise
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All other merchandise that is unopened and in original condition can be returned within 30 days of purchase.