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Influence, New and Expanded: The Psychology of Persuasion by Robert B Cialdini PhD
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In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations--
| Author: | CIALDINI ROBERT B |
|---|---|
| ISBN-13: | 9780062937650 |
| Publisher: | HCollins |
|---|
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