MARKET BUSTERS
Details
Based on an extensive three-year study, McGrath and MacMillan identify five arenas in which exceptional growth opportunities can be found and outline forty specific marketbusting moves. In addition, they provide practical tools and checklists to help leaders determine the best move to use in a given situation.
| Author: | MACMILLAN,IAN |
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| ISBN-13: | 9781591391234 |
| ISBN-10: | 9781591391234 |
| Publisher: | MCGRAW-HILL COMPANIES |
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