WRITING AND EDITING ONLINE
Details
A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source.
Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand.
* Helps its readers to write, edit and publish more effective content for the online readership
* Addresses B2B issues as well as B2C - this area is often neglected
* Set out in a clearly structured style to enable readers to scan the material therefore making the content easily accessible
| Author: | MILL,DAVID |
|---|---|
| ISBN-13: | 9780750663175 |
| ISBN-10: | 9780750663175 |
| Publisher: | ELSEVIER SCIENCE-BUTTERWORTH-HEIN |
|---|
Shipping Info
Once the order has been picked and packed, it will be sent via Standard, 2nd Business Day, or Next Business Day delivery. Arrival times are dependent on item availability and ship-from location. Saturday deliveries in most areas. Severe weather, natural disasters, and other conditions beyond our control can occasionally disrupt shipping services.
- Standard (arrives in 4-7 days)
- 2nd Business Day (arrives in 3-4 days)
- Next Business Day (arrives in 2-3 days)
For ONLINE ONLY items, shipping is not available to PO Boxes, APO/ FPO/ DPO, or international addresses. Ships to Continental U.S. only. View Description & Details for additional shipping details related to the item.
Return Policy
A valid receipt or packing slip is required for all refunds or exchanges. Shipping and handling fees are not refundable.
Hardware & Software
Unopened computer hardware and software must be returned within 14 days of purchase for a full refund.
Electronic Software Download (ESD) purchases are Final and Non-Returnable.
Other Merchandise
For questions related to ONLINE ONLY product returns or items received, contact your Campus Store or Customer Service at 1-888-279-8008.
All other merchandise that is unopened and in original condition can be returned within 30 days of purchase.
