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Create Marketplace Disruption: How to Stay Ahead of the Competition
- Author: Hartung, Adam
- Publisher: Financial Times/Prentice Hall
- Binding: Hardcover
- Copyright: 2008
- ISBN-13: 9780132343916
- ISBN-10: 0132343916
- Book Description:
Some companies can't change in response to market disruptions. Those companies die. Hartung explains how to become one of those rare companies that can create lasting growth and profits. He offers the first start-to-finish process for disrupting competitors and reaping the benefits.
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