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The Truth about Green Business

ISBN: 9780789739407, Title: The Truth about Green Business
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Everything you need to know to green your business and grow your profit. - The truth about what climate change means for your business- The truth about running lean and green- The truth about future proofing your business Simply the best thinkingTHE TRUTH AND NOTHING BUT THE TRUTH This book reveals 52 PROVEN GREEN STRATEGIES and bite-size, easy-to-use techniques that get results. "This little book is inspiring in its range and practicality--not just for CEOs, but for every member of the exceptionally useful guide for 'going green' at any scale of enterprise."CHIP CONLEY, CEO, Joie de Vivre Hospitality "In a world where green business advice is rampant, this is the one resource you need: a field guide that combines insight and inspiration with a solid, actionable path forward."JOEL MAKOWER, Executive Editor, Introduction ixPart I: The Truth About Green BusinessTRUTH 1 What is a green business? 1TRUTH 2 Why green your business? 5TRUTH 3 How to approach greening your business 9TRUTH 4 Why now? 13TRUTH 5 Climate change and your business 17Part II: The Truth About Green StrategyTRUTH 6 Profit and purpose 23TRUTH 7 How green is good enough? 27TRUTH 8 Green regulations 31Part III: The Truth About Green OperationsTRUTH 9 Secrets hiding in plain sight 35TRUTH 10 Eco-efficiency: Good for business and the environment 39TRUTH 11 Waste? Not Eliminating non-product 43TRUTH 12 EcoAudits can guide your course 47TRUTH 13 Running lean and green 53TRUTH 14 Carbon footprinting 57TRUTH 15 Reducing your carbon footprint 63Part IV: The Truth About Green MarketingTRUTH 16 Green branding and messaging 67TRUTH 17 Creating strong EcoLabels 71TRUTH 18 Green marketing claims 77TRUTH 19 Reaching conscious consumers 81Part V: The Truth About Green Products and ServicesTRUTH 20 What makes a product green? 85TRUTH 21 Product take-back 89TRUTH 22 Product to service 93TRUTH 23 What makes a service green? 97Part VI: The Truth About Green DesignTRUTH 24 Biomimicry-learning from life TRUTH 25 Reducing your product footprints 105TRUTH 26 Cradle to cradle 109TRUTH 27 Design with nature 113TRUTH 28 Innovation is at the heart of greening 117Part VII: The Truth About Green ProcurementTRUTH 29 Environmentally preferable purchasing 121TRUTH 30 Supply chain management and partnerships 125TRUTH 31 Supplier scorecards 129TRUTH 32 Clearing the rising bar 133Part VIII: The Truth About Green BuildingsTRUTH 33 LEED standards for green buildings 137TRUTH 34 The cost of green building 141TRUTH 35 Green buildings improve productivity 145TRUTH 36 Integrative design for green building 149Part IX: The Truth About Green ITTRUTH 37 Computers and electronics 153TRUTH 38 Creating more effi cient data centers 157TRUTH 39 How IT can drive greening 161Part X: The Truth About Green ManagementTRUTH 40 Engaging employees 165TRUTH 41 Engaging stakeholders 169TRUTH 42 Keeping score 173TRUTH 43 Employee incentives 177TRUTH 44 Environmental management systems 181Part XI: The Truth About Green FinanceTRUTH 45 Profit, value, and risk 185TRUTH 46 Reality-based accounting 189TRUTH 47 Investing in green and attracting green investment 193TRUTH 48 Carbon trading and offsets 197TRUTH 49 Fiduciary duty 201Part XII: The Truth About Green FuturesTRUTH 50 Certainty in the face of uncertainty 207TRUTH 51 Scenario planning 211TRUTH 52 Future proofing 215APPENDIX A References 219Acknowledgments 228About the Author 229 Note: Appendix B is available online at no charge at B Resources

  • Author:
  • Publisher:FT Press
  • Binding: Paperback
  • Copyright: 2009
  • ISBN-13:9780789739407
  • ISBN-10: 0789739402