Advertising & Promotion
ITS NOT HOW GOOD YOU ARE ITS H by Arden, Paul $9.95 New
Consuming Environments: Television and Commercial Culture by Budd, Mike $22.95 New
Indispensable: How to Become the Company That Your Customers Can't Live Without by Calloway, Joe $24.95 New
OBD: Obsessive Branding Disorder: The Business of Illusion and the Illusion of Business by Conley, Lucas $22.95 New
TIPPING POINT by GLADWELL $16.99 New
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable by Godin, Seth $19.95 New
Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time by Haig, Matt $17.50 New
Raising Consumers: Children and the American Mass Market in the Early Twentieth Century by Jacobson, Lisa $24.00 New
Ten Deadly Marketing Sins: Signs and Solutions by Kotler, Philip $19.95 New
The Brand Gap: Revised Edition by Neumeier, Marty $19.95 New
Outrageous Ads: Meet Your Father's Automobile, the Nervous Housewife, the Smoking Doctor and the Bearded Baby by Parker, Kate $14.99 New
The Erotic History of Advertising by Reichert, Tom $24.00 New
The Invisible Grail: In Search of the True Language of Brands by Simmons, John $24.95 New
Brand New China: Advertising, Media, and Commercial Culture by Wang, Jing $19.99 New
Profitbrand: How to Increase the Profitability, Accountability & Sustainability of Brands by Wreden, Nick $29.95 New
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